The Awareness Effect is the culmination of nearly 40 years of combined research, teachings, and in the trenches personal coaching that Guy and Ilan have devised into a simple to follow, simple to implement process that anyone can go through to experience a high level activation of awareness and personal healing.

This is not something that can be taught by reading a book or watching a video, this level of development is taught through gnosis - or direct experience - which alters the foundation of where a human experiences and lives their life from.

We believe that if we don't live it, we don't teach it. Showing up with integrity is non-negotiable for us. Gimmicks and empty inspiration are not authentic or value-driven so they're excluded from of our organization and teachings. We are committed to your growth in the highest way. 

We believe that alleviating the stress and suffering of individuals through our coaching and programs supports a better future of the collective as a whole. The ripple effect of helping people live their best lives in the highest way extends out to their kids, co-workers, family, etc. Our bigger mission is serving the shift of our planet into a higher state of consciousness, compassion, and connection.